Strategic Brand Management Richard Elliott PDF Bf649047e

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Strategic Brand Management PDF




by Richard Elliott : Strategic Brand Management

ISBN : #0199260001 | Date : 2007-02-08

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PDF-63fc1 | Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that fra… Strategic Brand Management


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[Pub.19XtQ] Strategic Brand Management PDF | by Richard Elliott


Strategic Brand Management by by Richard Elliott

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